Competitor analysis

Made good

Big competitor from Canada
Their website is more formal compared to that of Roo’ bar, with a white background
Sell organic fruit bars as well as muesli
4 different types of bars
4 raw fruit &nut bars

made good

– One of which contains Chia, which is something that Roo’bar advertises a lot as
well, as it is their best selling bar. And used in 4 different Roo’ bars

-These bars are advertised for their taste as well as their health benefits on their website
Do not have their own webshop

Instagram:
Quite active, they post a picture every day
– Used to post a picture of the mom of the week
– Use celebrities such as Mr T and Oprah winfrey in funny pictures
– One picture about the product appearing on a morning show

With a mix of humorous and informative posts
826 followers

Just nuts

Small competitor based in NL with only 5 employees
Their website is very comparable to that of Roo’ bar, with a fresh, healthy and joyful feel to it
Sell organic fruit bars along with snack packs
7 different types of bars

4 spicy bars

-with Asian and western influences such as curry and BBQ flavors
-are not as sweet as Roo’ bars, as they contain salt as well as peppers for instance. But also some sweeteners such as honey.

just nuts
3 Seed and nut bars

– are as sweet as Roo’ bars, but have different ingredients in them than Roo’ bar uses
-These bars are moreso advertised for their taste than for their health properties on their website

claim to have a webshop, but then only give you info on which supermarkets you can buy the products in.

Instagram:
They reasonably active, they post a picture around every 3 days
– Made use of only one sponsored person, Dutch Trailrunner Geordie Klein

With a mix of humorous and informative posts
361 followers

Publicités

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